Projekty dofinansowane z funduszy UE.Unia Europejska Union

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We wish to share our technological and entrepreneurial insights, as well as industry know-how through our blog. We are building immersive customer experience by establishing augmented reality as a new media channel.

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VR, AR, MR, XR – a comparison of all technologiesArticle: VR, AR, MR, XR – a comparison of all technologies

In an era of relentless technological innovation, terms like AR (Augmented Reality), VR (Virtual Reality), MR (Mixed Reality), and XR (Extended Reality)...

What is Mixed Reality technology and how does it work?Article: What is Mixed Reality technology and how does it work?

In our era the blurring of boundaries between the physical and the digital world is becoming more apparent. A stark example of this trend is Mixed Reality (MR) technology...

What is characteristic of AR?Article: What is characteristic of AR?

In today's fast-paced technological world, one of the most fascinating achievements is augmented reality (AR).

How do digital consumer behaviors shape the e-commerce market?Article: How do digital consumer behaviors shape the e-commerce market?

In the era of digital transformation, consumer behaviors have undergone significant changes, redefining the way we make purchasing decisions and interact with brands. In this article...

3D for e-commerce: how to increase sales with visualization?Article: 3D for e-commerce: how to increase sales with visualization?

In the era of digital commerce, where competition is at an all-time high and customer expectations are rising, the use of innovative technologies is becoming a key factor...

Adaptation or revolution? Technology trends in retailingArticle: Adaptation or revolution? Technology trends in retailing

Today, retail stands at the crossroads between adaptation and revolution, facing rapidly changing technological trends. In our article today, we will explore how modern...

AR in restaurantsArticle: AR in restaurants

Augmented reality (AR) is a technology that combines the physical and digital worlds to create an interactive experience. AR technology is used in a variety of industries...

5 creative product launch ideasArticle: 5 creative product launch ideas

Have you ever wondered how to make your product stand out in the thicket of competition that is constantly flooding the market? How to make it your novelty that catches...

AR glasses and their purposeArticle: AR glasses and their purpose

AR glasses, also known as augmented reality glasses or mixed reality glasses, are wearable devices that overlay digital information onto the user's real environment...

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