Projekty dofinansowane z funduszy UE.Unia Europejska Union

360-degree product views: revolutionizing e-Commerce today

360-degree product views: revolutionizing e-Commerce today

In today's digital era cutting-edge technologies are constantly transforming the way we showcase and perceive products. One such advancement is the 360-degree product viewer, which provides interactive experiences that are quickly becoming the norm in e-commerce. This technology, applicable to everything from electronics to furniture, is revolutionizing online shopping by boosting customer satisfaction and conversion rates. Explore how these dynamic visualizations are setting the stage for the future of online retail.

The revolution of 360 product view in e-commerce product presentation

In the e-commerce world, 360-degree product viewers are gradually becoming the norm. They allow customers to interactively view products from every angle, significantly enhancing the quality of the shopping experience. Traditional product images are being replaced by dynamic, multi-angle visualizations that enable customers to thoroughly evaluate a product’s features and functions. This form of presentation not only captures attention but also builds trust, allowing customers to see products in a way that closely resembles reality. As a result, sellers are observing increased conversion rates and fewer returns.

Read the entry about the 3D configurator for WordPress

The evolution of 360 view website/viewers

The origins of 360-degree product viewers date back to the 1990s when the first VR and AR technologies started gaining popularity. Initially used in specialized fields such as architecture and engineering, the importance of 3D product visualization became apparent. With advancements in internet technologies and increased network speeds, these sophisticated tools were adapted for retail. The introduction of WebGL and HTML5 technologies enabled the creation of interactive viewers that could be easily integrated with e-commerce platforms.

Innovations in 360-degree views

360-degree product viewers have come a long way since their inception. Early versions required specialized equipment and software, limiting their accessibility. However, significant innovations have occurred over time. The introduction of user-friendly 3D modeling tools and rendering software has made it possible to create high-quality visualizations at lower costs. This technology has become more user-friendly, allowing even small businesses to utilize 360-degree viewers. Integration with VR and AR platforms, along with the use of artificial intelligence to automate the creation of 3D models, are among the breakthroughs that have significantly impacted the development of this technology.

See also what possibilities the implementation of the 3D configurator in Shoper offers.

360-degree viewers and Augmented Reality

360-degree product viewers represent the first step towards augmented reality . These models can be converted into AR format, allowing businesses to send links or QR codes to customers. By clicking on a link and pointing their phone camera at a space, users can see the product in augmented reality, where they can move, resize, and zoom in on the item. Additionally, these models can be edited in a 3D product configurator, enabling customers to change colors or textures according to their preferences. For more insights, I encourage you to read our post about the benefits of implementing AR in e-commerce!

For more insights, I encourage you to read our post about the benefits of implementing AR in e-commerce!

E-commerce 360 view software: key benefits

Adopting 360-degree product viewers can bring a multitude of benefits to your business, leading to higher customer satisfaction and improved sales performance.

  • Enhanced Interactivity – one of the most significant advantages of this technology is the high level of interactivity it offers. Customers can examine products from every possible angle, providing a comprehensive view that static images simply cannot match. This thorough examination helps build trust, as customers can see exactly what they are purchasing, reducing uncertainties and minimizing the likelihood of returns. Consequently, businesses experience higher conversion rates, as the enhanced transparency and engagement make customers more confident in their buying decisions.
  • Superior Presentation of Complex Products – for intricate products such as electronics or furniture, 360-degree viewers offer an unparalleled presentation. These viewers allow customers to explore every detail and function, which is critical for products where specific features and functionality are key selling points. By providing a detailed, interactive presentation, customers can better understand the product’s value, leading to more informed and confident purchasing decisions. This not only boosts sales but also enhances customer satisfaction, as buyers feel more assured about their purchases.

Incorporating 360-degree product viewers into your e-commerce strategy can therefore significantly enhance the shopping experience, driving both customer trust and sales growth.

Get to know the 3D configurators from SeeMyModel and stand out from the competition today!

Practical applications of 360 viewer

360-degree product viewers have transformative potential across multiple industries, revolutionizing the way products are presented to customers.

  • Fashion industry – in the fashion sector, 360-degree viewers allow customers to see clothing and accessories from every angle. This capability helps shoppers better understand the textures, details, and overall fit of the items, enhancing their shopping experience.
  • Electronics sector – for electronics, 360-degree viewers enable users to closely inspect device functions and ports. This detailed view helps reduce the risk of returns, as customers can make more informed decisions about the products they are purchasing.
  • Furniture industry – in the furniture industry, 360-degree technology allows customers to visualize how pieces will look in their own spaces. This interactive experience helps shoppers make more confident decisions about size, style, and placement within their homes.

The success stories of companies like Apple and Nike, which have effectively utilized 360-degree viewers, demonstrate the significant benefits of this technology. These companies have seen increased customer engagement and significantly higher conversion rates. The ability for customers to thoroughly examine products leads to more informed purchasing decisions, resulting in higher satisfaction and stronger brand loyalty. Implementing 360-degree viewers across various industries offers substantial benefits, reinforcing that this technology is a critical tool for the future of e-commerce.

What does the future hold for 360-degree view software?

The future of 360-degree product viewers is exceptionally bright, with numerous innovations poised to revolutionize e-commerce. The integration of virtual reality (VR) and augmented reality (AR) technologies will enable even more immersive shopping experiences. Customers will not only be able to examine products from every angle but also visualize them within their own environments, enhancing the overall shopping experience.

Artificial intelligence (AI) will be crucial in automating and personalizing these experiences, dynamically adapting product presentations to match user preferences. As 360-degree technology continues to advance and become more accessible, it is set to become a standard feature in e-commerce, bolstering the competitive edge of online retailers and fulfilling consumer expectations.

Moreover, the advancement of mobile technology and the increasing popularity of online shopping underscore the importance of 360-degree viewers. These tools offer intuitive and engaging interfaces across all devices, making them indispensable for modern e-commerce.

All these innovations highlight that 360-degree viewers will play a central role in the future of online shopping. They contribute to more interactive, satisfying, and diverse shopping experiences. By providing a comprehensive view of products, these viewers enhance customer experience, build trust, and drive sales. As technology evolves, 360-degree product viewers will become even more integral to the landscape of online retail, offering innovative solutions that meet the growing demands of consumers.

Do you like the post? Share to others!

Author: Krzysztof Basista

Krzysztof Basista


For years, he has been involved in AR / VR projects ranging from entertainment to heavy industry. Always looking for problem solving through technology.

Stay up to date and subscribe to our newsletter!

Contact us

Related posts

3D product configurator for Magento shops
Article: 3D product configurator for Magento shops

In the era of rapid digitalization, e-commerce is continually evolving, with product personalization becoming a key element of sales strategies. Modern customers expect products tailored precisely to their individual needs.

3D product configurator for sites on Shoper
Article: 3D product configurator for sites on Shoper

The retail landscape is evolving rapidly with digital transformation, and 3D product configurators have emerged as a game-changer for e-commerce sites, particularly on platforms like Shoper.

3D product configurator for WordPress
Article: 3D product configurator for WordPress

The integration of 3D product configurators into WordPress websites is increasingly becoming a hallmark of modern e-commerce strategies.By raising the bar for customer experience...

VR, AR, MR, XR – a comparison of all technologies
Article: VR, AR, MR, XR – a comparison of all technologies

In an era of relentless technological innovation, terms like AR (Augmented Reality), VR (Virtual Reality), MR (Mixed Reality), and XR (Extended Reality)...

What is Mixed Reality technology and how does it work?
Article: What is Mixed Reality technology and how does it work?

In our era the blurring of boundaries between the physical and the digital world is becoming more apparent. A stark example of this trend is Mixed Reality (MR) technology...

What is characteristic of AR?
Article: What is characteristic of AR?

In today's fast-paced technological world, one of the most fascinating achievements is augmented reality (AR).






ContactHow toDocumentationFAQ
See my model logo small

Let's stay in touch.


© 2024 See My Model. All Rights Reserved.